Research
We conduct interviews and market research by connecting with partners, experts and potential customers, so that the strategy is based on real-world data rather than on assumptions about who the customer is.
Fintech & Marketing
Empowering fintech growth
A customer acquisition practice for the financial industry. We help fintech products and financial services reach the customers they were built for — and we make the result measurable, rather than asking anyone to take our word for it.
The problem we solve
A licence is not a business
Financial products are harder to market than almost anything else. The audience is narrow, trust is slow to earn, the claims a company is allowed to make are constrained, and the distance between a click and an onboarded, funded, active customer is long enough that most generic agencies lose the thread somewhere in the middle.
We work only in that space. Our approach is flexible enough to support a newly launched fintech product and to digitalise an established financial service — the difference is where we start, not how we work.
Every lead is added to the sales pipeline in an integrated CRM, and every transaction and interaction is tracked, so the long-term value of each campaign can be analysed instead of estimated.
What we do
Maximise a fintech product's reach
Five disciplines, usually run together. A campaign without research is guesswork; research without an ecosystem behind it produces a report nobody acts on.
Campaigns
We develop and implement content strategies and targeted campaigns — social, search, and industry media — to build the brand's presence and engagement in the markets it actually sells in.
Ecosystem
We build the partnership network around the product: collaborations, integrations with payment providers, developer channels and affiliate programmes — the routes through which financial products are genuinely distributed.
Lead generation
An omnichannel approach, so that target customers meet the brand on more than one platform before they are asked to decide anything. All types of lead generation, qualified before handover.
Long-term customer value
An integrated CRM monitors what each campaign produced. Leads enter the sales pipeline and every transaction and interaction is recorded, so acquisition cost can be set against the value the customer went on to generate.
Built for both ends of the market
Designed for startups and established services alike: we support newborn fintech products through their first cohort of customers, and help incumbent financial services move an existing book onto digital channels.
How an engagement runs
Four stages, agreed in writing
Audit
Product, audience, competitors, existing funnel and the regulatory constraints on what may be said about the product in each target market.
Strategy
Target segments, positioning, channel mix, the partnership map, the metrics we will be judged on and the budget each channel gets.
Launch
Creative and content production, campaign build, tracking and CRM integration, partner and affiliate onboarding.
Scale
Weekly optimisation against pipeline data, monthly reporting against the agreed metrics, and reallocation of budget towards what is converting.
Commercial terms
How we are paid for growth work
Monthly retainer
A fixed monthly fee against an agreed scope of research, campaign management and partnership development, with media spend billed separately at cost.
Per acquired customer
Where the funnel is measurable end to end, we price per qualified lead or per acquired customer, against a definition of "acquired" written down before the campaign starts.
Project work
A single piece of work — a market study, a partnership programme, a launch campaign — quoted as a fixed fee with a fixed deliverable.
What this service is not. Quantum Market Hub is a marketing and business-development provider. We do not sell, distribute or advise on financial products; we do not process payments or hold client or end-customer funds; and we are not an introducing broker. Regulatory approval of marketing material remains with the client and its regulator, and we work inside the limits they set.
Start building your growth ecosystem
Tell us what the product is, who it is for and which markets you are licensed in. The first conversation is free and ends with an honest view of what acquisition would cost you.