Fintech & marketing
Empowering fintech growth
A company that has just been licensed in a new jurisdiction faces a second problem
immediately after the first one is solved: where do the customers come from?
A licence, a bank account and a product are not a business until somebody is using them.
Our growth practice is a performance-oriented customer acquisition service for the financial
industry. We conduct interviews and market research with partners, experts and potential
customers so that the strategy rests on real-world data; we build and run content and
targeted campaigns; and we assemble the partnership ecosystem around the product —
collaborations, integrations with payment providers, developer channels and affiliate
programmes.
The approach is flexible enough to support a newly launched fintech product and to digitalise
an established financial service. Leads are not left in a spreadsheet: every one is added to
the sales pipeline in an integrated CRM, so the long-term value of a campaign can actually
be measured rather than assumed.
How the growth practice works